.my-element.my-element-vertical h4.my-element-heading {
    display: inline-block;
    -webkit-transform: rotate(-90deg);
    -moz-transform: rotate(-90deg);
    -ms-transform: rotate(-90deg);
    -o-transform: rotate(-90deg);
    filter: progid:DXImageTransform.Microsoft.BasicImage(rotation=3);
}